ProCure21+ illustrations

Procurement process illustration collection

(CDS, 2009)

Adobe Illustrator

Brief: The full set of ProCure21+ branding illustrations (see below).

These illustrations were created as part of an illustrated branding exercise for ProCure21+. The illustration set was also made available as stand alone images, portraying different stages in the NHS new-build and property refurbishment procurement process.

The major advantage of using illustrations is that every stage of the process can be fully documented, including the final step of active hospital use and patient care, without raising any privacy issues. The images are also generic enough to avoid obviously referring to any one particular building, NHS trust, or contractor.

The illustrations use the two ProCure21+ corporate blues as well as the NHS corporate blue, as the two are frequently co-branded. This means they can be printed in spot or CMYK.

Click here to see how these illustrations form part of the ProCure21+ brand