CDS Defence Support exhibition stand

Brand image for promotional materials

CDS Defence Support (2010)

Brief: Create a striking, appropriate image that can be used across all promotional materials (brochures, banner stands, large internal wall hangings). Must be relevant to work with the MOD, but not exclusively arms forces related.

Working to a very tight marketing budget, making use of stock and MOD-supplied images as much as possible. Images selected to be instantly recognisable to Force's clients, but also appeal to wider range of clients in high tech and communications industries. Integrates elements of the main CDS brand (the parallel twists) in Defence Support green. Positioning the UK at the heart of Europe/the world.