Farfield Group Ltd logo

Composite group logo

Farfield Group Ltd (2006)

Brief: Create a composite logo based loosely on the existing logos of the three subsidiary companies.

Farfield Group is comprised of three distinct entities, each with their own field of specialisation within analytical & measurement technologies. The group logo has to reflect these sub-brands and bring them together, while still creating a distinct new identity.

Taking elements of each existing logo – the sphere, the ellipse and the Farfield font – plus one colour from each, means that each company is fully referenced.

The combined image is inspired by traditional representations of the atom, creating a symbol that evokes science at a molecular level without committing to any specifics. Centring the graphic element behind the company name adds an aura of unity.